Press cover for our WWW 2020 paper: Stop Tracking Me Bro! Differential Tracking Of User Demographics On Hyper-partisan Websites

Super excited to see that our paper on measuring differential behaviour of ad-tracking ecosystem towards the consumers of hyper-partisan websites was covered by the Wired news. In this paper, we simulated behaviours of users belonging to particular partisan and demographic classes, and observed how the online advertisement machinenary tracks them as they visit well known partisan news websites. To our surprise, we found that the very nature of such automated profiling systems pushes them to preferentially track users with specific partisan lean more.

WWW 2018 work covered by Buzzfeed

Our work done on ecosystem of hyper partisan news sources has been covered by Buzzfeed news. The full article can be found here here